If you were not aware of the changes in the Lego Group’s Design By Me service, you can read the details here. In short, the portion of the service that lets you actually purchase a copy of your design, bricks, box, instructions and all will be stopped. The last date to order a copy of your own Lego set is January 16, 2012. My first reaction to the news was sadness. For several years I have enjoyed ability to have a dream come true each and every time I bought a copy of one of my sets. If you have never used this part of the service, let me tell you this: the quality of the packaging and instructions was incredible. The fact that the Lego Group was able to offer this service in the first place was amazing. I can only imagine the business reasons and pressures the is behind their decision.
As I said, my first reaction was sadness. My second reaction was joy in the fact that I had been able to use this service and experience it several times. Chances are if you’re reading this, you know that Lego bricks are not inexpensive. There was a premium cost associated to purchasing a custom set, one though, that I thought was completely justified and was backed by the quality and customer service I have come to expect and enjoy from the Lego Group. Pick-a-brick will continue to be offered and Lego Digital Designer will still allow you to upload your designs to be shared via a gallery. Those items are GREAT news for the community as a whole. While purchasing a copy of your’s or someone else’s set was incredible, being able to share them via LDD is something I’ve gotten more out of on a personal level.
All that being said, kudos to the team at Lego for even attempting this in the first place. Congratulations on a job well done on executing on the service and doing so with excellent quality. A sincere thank you and job well done on communicating this with the community at large. Let’s face it, while you won’t get a set ordered today before Christmas, you’ll still be able to order one for that special someone. They could have missed the entire Christmas season, so a special thanks for that!
So, feel free to order one of my sets 😉 or try out the service yourself with your own design. At a minimum, download Lego Digital Designer and see what I’m talking about.